{"product_id":"do-purpose-new-edition-why-brands-with-a-purpose-do-better-and-matter-more-9781914168505","title":"Do Purpose New Edition: Why Brands with a Purpose Do Better and Matter More.","description":"\u003cp\u003e\"Brands with purpose aren't accidental; they're meticulously crafted.\" - Sophie Bambuck, Chief Marketing Officer, The North Face \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe most important brands in the world make us feel something.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThey do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. \u003cp\u003e\u003c\/p\u003eYes, we love the product they make. But the thing we love most about them is the change they are making. \u003cp\u003e\u003c\/p\u003ePurpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story. It builds your teams, and it defines your culture. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eDo Purpose\u003c\/i\u003e, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15599651\"\u003eDavid Hieatt\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Do Book Co.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/05\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 4.70w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781914168505\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 191416850X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e","brand":"Do Book Co.","offers":[{"title":"Default Title","offer_id":45917188784303,"sku":"9781914168505","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_62fac615-13fc-40f7-bfb3-d2e20ec2fa1a.jpg?v=1758905576","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/do-purpose-new-edition-why-brands-with-a-purpose-do-better-and-matter-more-9781914168505","provider":"Corrections Bookstore ","version":"1.0","type":"link"}