{"product_id":"inside-coca-cola-a-ceos-life-story-of-building-the-worlds-most-popular-brand-9781250013712","title":"Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand","description":"\u003cp\u003eThe first book by a Coca-Cola CEO tells the remarkable story of the company's revival. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNeville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. \u003ci\u003eInside Coca-Cola\u003c\/i\u003e tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5769397\"\u003eNeville Isdell\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11932381\"\u003eDavid Beasley\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Griffin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/16\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781250013712\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1250013712\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS077000\"\u003eCorporate \u0026amp; Business History | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BIO\"\u003eBiography \u0026amp; Autobiography\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BIO003000\"\u003eBusiness\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BIO\"\u003eBiography \u0026amp; Autobiography\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BIO026000\"\u003ePersonal Memoirs\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eDAVID BEASLEY is a writer based in Atlanta.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"St. Martin's Griffin","offers":[{"title":"Default Title","offer_id":45917347807407,"sku":"9781250013712","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_a10a1ecb-aab7-4e7b-a16a-142f317ec7f6.jpg?v=1758910424","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/inside-coca-cola-a-ceos-life-story-of-building-the-worlds-most-popular-brand-9781250013712","provider":"Corrections Bookstore ","version":"1.0","type":"link"}