{"product_id":"intelligent-content-a-primer-9781937434465","title":"Intelligent Content: A Primer","description":"\u003cp\u003eToday, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntelligent Content: A Primer\u003c\/i\u003e introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntelligent Content: A Primer\u003c\/i\u003e is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of \u003ci\u003eManaging Enterprise Content\u003c\/i\u003e, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-2940628\"\u003eAnn Rockley\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5351474\"\u003eCharles Cooper\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5904734\"\u003eScott Abel\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e XML Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.39d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781937434465\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 193743446X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM060170\"\u003eInternet | Content Management Systems\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":45910846734511,"sku":"9781937434465","price":33.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_33fca799-69f6-484a-84f2-bb2941a62126.jpg?v=1758738420","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/intelligent-content-a-primer-9781937434465","provider":"Corrections Bookstore ","version":"1.0","type":"link"}