{"product_id":"marketing-de-contenidos-estrategias-para-atraer-clientes-a-tu-empresa-9788409184323","title":"Content Marketing: Strategies to Attract Customers to Your Business","description":"\u003cb\u003eThis is a revised edition of the original text published in 2013\u003c\/b\u003e. It is not an expansion, but a new edition to keep it current.\u003cbr\u003eThis book is a practical guide where you will find a \u003cb\u003esimple methodology to create your content marketing strategy\u003c\/b\u003e and recommendations for creating the pieces you need, such as posts or videos.\u003cbr\u003eIt is aimed at those who want to use content marketing to attract clients and gain their trust to make them stay. It answers the basic questions that any content manager might ask on their first day of work. On one hand, how to know what, where, and when to publish content that appeals to my audience to achieve my goals. And, on the other, \u003cb\u003ehow to write engaging content?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction to the new edition\u003cbr\u003e1. Gathering content\u003cbr\u003e2. Planning a content marketing strategy\u003cbr\u003e3. Writing digital content\u003cbr\u003e4. Doing content curation\u003cbr\u003e5. Editing content\u003cbr\u003e6. Recycling content\u003cbr\u003e7. Publishing content\u003cbr\u003e8. Optimizing and promoting content\u003cbr\u003e9. Translating and localizing content\u003cbr\u003e10. Measuring content results\u003cbr\u003eEpilogue to the new edition\u003cbr\u003eAbout Eva Sanagustín\u003cbr\u003eGlossary\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13290992\"\u003eEva Sanagustín\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Eva Sanagustin Fernandez\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9788409184323\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 840918432X\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e Spanish\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM060100\"\u003eInternet | Blogging\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Eva Sanagustin Fernandez","offers":[{"title":"Default Title","offer_id":45999051473071,"sku":"9788409184323","price":15.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_fd6151d3-21cf-4455-8223-86bec15d32f3.jpg?v=1761239272","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/marketing-de-contenidos-estrategias-para-atraer-clientes-a-tu-empresa-9788409184323","provider":"Corrections Bookstore ","version":"1.0","type":"link"}