{"product_id":"marketing-the-arts-an-introduction-9781538128954","title":"Marketing the Arts: An Introduction","description":"With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. \u003cp\u003e\u003c\/p\u003eThe book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emarket research\u003c\/li\u003e\n\u003cli\u003emarketing strategy\u003c\/li\u003e\n\u003cli\u003evalue creation\u003c\/li\u003e\n\u003cli\u003ebranding\u003c\/li\u003e\n\u003cli\u003ecustomer acquisition\u003c\/li\u003e\n\u003cli\u003emarket distribution\u003c\/li\u003e\n\u003cli\u003epricing strategy\u003c\/li\u003e\n\u003cli\u003esustaining customers and value\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eFeatures include: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscussion questions and classroom activities\u003c\/li\u003e\n\u003cli\u003eCase studies of real life situations\u003c\/li\u003e\n\u003cli\u003eCommentary by current professional practitioners\u003c\/li\u003e\n\u003cli\u003eCompanion website\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-7724881\"\u003eAnthony Rhine\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/13\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781538128954\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1538128950\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-ART\"\u003eArt\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-ART043000\"\u003eBusiness Aspects\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PER\"\u003ePerforming Arts\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PER014000\"\u003eBusiness Aspects\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAnthony S. Rhine is professor in the school of Theatre at Florida State University. He holds a Ph.D. in business administration and bachelor's and master's degrees in theatre management. He worked for the first two decades of his career as a theatre executive, running multi-million-dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions. For the last decade, he has been a professor of theatre management, focusing his research on advancing and improving theatre management education and its application in improving nonprofit theatre organizational outcomes such as increased ticket sales and unearned income. His research has been published in the top-ranked journals of arts management. Rhine is author of Leading the Creative Mind (2011) and Theatre Management: Arts Leadership for the 21st Century (2018).\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":45800230387887,"sku":"9781538128954","price":73.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_c4e66747-4ab8-4239-889c-bc52aaab42ba.jpg?v=1755701906","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/marketing-the-arts-an-introduction-9781538128954","provider":"Corrections Bookstore ","version":"1.0","type":"link"}