{"product_id":"no-b-s-marketing-to-the-affluent-no-holds-barred-take-no-prisoners-guide-to-getting-really-rich","title":"No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich","description":"\u003cb\u003eTHE SCARY TRUTH: \u003c\/b\u003e The middle-class consumer population--and their buying power--is massively shrinking. Customers are buying less and in fewer categories. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTHE SILVER LINING: \u003c\/b\u003e It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.\u003cbr\u003e\u003cp\u003e\u003cbr\u003eIn this new edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse 10 surprising emotional buy triggers the affluent find irresistible\u003c\/li\u003e\n\u003cli\u003eStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable\u003c\/li\u003e\n\u003cli\u003eUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use\u003c\/li\u003e\n\u003cli\u003eApply the magic language of \"membership\" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11944063\"\u003eDan S. Kennedy\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/18\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 358\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.90w x 1.00d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781599186412\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1599186411\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043010\"\u003eMarketing | Direct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058010\"\u003eSales \u0026amp; Selling | Management\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS060000\"\u003eSmall Business | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":45917337813167,"sku":"9781599186412","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_e954547c-94a0-4bcb-8ae1-8b7a0befb6dd.jpg?v=1758910049","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/no-b-s-marketing-to-the-affluent-no-holds-barred-take-no-prisoners-guide-to-getting-really-rich","provider":"Corrections Bookstore ","version":"1.0","type":"link"}