{"product_id":"platform-revolution-how-networked-markets-are-transforming-the-economy-and-how-to-make-them-work-for-you-9780393354355","title":"Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You","description":"\u003cp\u003eUber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?\u003c\/p\u003e\u003cp\u003eThese cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, \u003cem\u003ePlatform Revolution\u003c\/em\u003e is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the \u003cem\u003ewhat\u003c\/em\u003e, \u003cem\u003ehow\u003c\/em\u003e, and \u003cem\u003ewhy\u003c\/em\u003e of this revolution and provide the first \"owner's manual\" for creating a successful platform business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePlatform Revolution\u003c\/em\u003e teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.\u003c\/p\u003e\u003cp\u003eAs digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, \u003cem\u003ePlatform Revolution\u003c\/em\u003e charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9947152\"\u003eGeoffrey G. Parker\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9684635\"\u003eMarshall W. Van Alstyne\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9684636\"\u003eSangeet Paul Choudary\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 1.00d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780393354355\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0393354350\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090000\"\u003eE-Commerce | General (see also Computers | Electronic Commer\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS048000\"\u003eNew Business Enterprises\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":45910862725295,"sku":"9780393354355","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_3eff8972-f99c-414c-b339-8a7a5da1f945.jpg?v=1758909183","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/platform-revolution-how-networked-markets-are-transforming-the-economy-and-how-to-make-them-work-for-you-9780393354355","provider":"Corrections Bookstore ","version":"1.0","type":"link"}