{"product_id":"renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-9781737212515","title":"Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands","description":"\u003cp\u003eMarketing has become ridiculously complicated, but yours doesn't have to be.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWalk through a highly refined discovery process that culminates in finding your brand's purpose\u003c\/li\u003e\n\u003cli\u003eDefine your company's purpose in eight words or fewer\u003c\/li\u003e\n\u003cli\u003eBuild team support for new marketing initiatives while establishing your unique brand story, voice, and design\u003c\/li\u003e\n\u003cli\u003eAssemble effective marketing plans that engage employees, inspire customers, and attract new business\u003c\/li\u003e\n\u003cli\u003eDrive perpetual growth by creating a culture with metrics, marketing technology, and experimentation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9894312\"\u003eDrew Neisser\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cmo Huddles\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781737212515\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 173721251X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043010\"\u003eMarketing | Direct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043020\"\u003eMarketing | Industrial\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e","brand":"Cmo Huddles","offers":[{"title":"Default Title","offer_id":45910863446191,"sku":"9781737212515","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_675e9c2c-ffbe-4f6a-aa5d-bb6bdd822b3e.jpg?v=1758738769","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-9781737212515","provider":"Corrections Bookstore ","version":"1.0","type":"link"}