{"product_id":"the-art-of-social-selling-finding-and-engaging-customers-on-twitter-facebook-linkedin-and-other-social-networks-9780814433324","title":"The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks","description":"\u003cp\u003e\u003cstrong\u003eThis book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInternet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.\u003c\/p\u003e\u003cp\u003eCiting enlightening research and real-world examples, \u003cem\u003eThe Art of Social Selling\u003c\/em\u003e will show you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse content and conversations to build online relationships that transition to sales\u003c\/li\u003e\n\u003cli\u003eExecute realistic sales strategies for each of the major social media platforms\u003c\/li\u003e\n\u003cli\u003eSpot social media trends that may influence future buying behaviors\u003c\/li\u003e\n\u003cli\u003eSell online in B2B and B2C environments\u003c\/li\u003e\n\u003cli\u003eTurn social shares (likes, favorites, +1s) into social sales\u003c\/li\u003e\n\u003cli\u003eSet tangible goals\u003c\/li\u003e\n\u003cli\u003eUse online tools and analytics to track social influencers and identify relevant conversations as they are happening\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3640416\"\u003eShannon Belew\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.08h x 5.99w x 0.74d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780814433324\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0814433324\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058010\"\u003eSales \u0026amp; Selling | Management\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM060140\"\u003eInternet | Social Media\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSHANNON BELEW is a digital marketing advocate and top-selling author of \u003ci\u003eStarting an Online Business for Dummies, All-in-One\u003c\/i\u003e. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development. \u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":45910844440751,"sku":"9780814433324","price":24.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_c742eaad-63b1-4988-b389-d2571b3347c6.jpg?v=1758738382","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/the-art-of-social-selling-finding-and-engaging-customers-on-twitter-facebook-linkedin-and-other-social-networks-9780814433324","provider":"Corrections Bookstore ","version":"1.0","type":"link"}