{"product_id":"the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-9781599186665","title":"The Naming Book: 5 Steps to Creating Brand and Product Names That Sell","description":"\u003cb\u003eNAME YOUR BUSINESS. TELL YOUR STORY.\u003c\/b\u003e\u003cp\u003e\u003cbr\u003eAdvertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eIn \u003ci\u003eThe Naming Book\u003c\/i\u003e, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSet clear goals for your name and brand before you start\u003c\/li\u003e\n\u003cli\u003eCraft a brainstorming list based on your business mission\u003c\/li\u003e\n\u003cli\u003eBuild a brand unique to you by creating your own word\u003c\/li\u003e\n\u003cli\u003eFind the balance between \"cool\" and clear\u003c\/li\u003e\n\u003cli\u003eNarrow down your list of names with five easy tests\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12844814\"\u003eBrad Flowers\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781599186665\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1599186667\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBrad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":45917346562223,"sku":"9781599186665","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_a9df33d1-5ed2-4c11-9045-e94aa044112c.jpg?v=1758910375","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-9781599186665","provider":"Corrections Bookstore ","version":"1.0","type":"link"}