{"product_id":"the-next-cmo-a-guide-to-operational-marketing-excellence-9781665711395","title":"The Next Cmo: A Guide to Operational Marketing Excellence","description":"\u003cp\u003eThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4499215\"\u003ePeter Mahoney\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13843996\"\u003eScott Todaro\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13843997\"\u003eDan Faulkner\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.58d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781665711395\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1665711396\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS012000\"\u003eCareers | General\u003c\/a\u003e\u003cbr\u003e","brand":"Archway Publishing","offers":[{"title":"Default Title","offer_id":45884612346031,"sku":"9781665711395","price":23.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_f53b2245-435a-4a30-a008-b95763c17279.jpg?v=1757958073","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/the-next-cmo-a-guide-to-operational-marketing-excellence-9781665711395","provider":"Corrections Bookstore ","version":"1.0","type":"link"}