{"product_id":"the-titanic-effect-successfully-navigating-the-uncertainties-that-sink-most-startups-9781642792140","title":"The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups","description":"\"I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure.\" Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium.\u003cp\u003e \u003cb\u003eWhat makes a startup successful? \u003c\/b\u003e\u003cbr\u003e This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. Along the way, they share small business startup success stories gleaned from the \u003ci\u003eHow Built This Podcast\u003c\/i\u003e and their firsthand experiences. These stories of startup success are contrasted with stories of startup failure from startup graveyards and most notably, the Titanic. Like many of today's startups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent startup success today.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eGet a startup game plan \u003c\/b\u003e\u003cbr\u003e This startup book uses the \u003ci\u003eTitanic\u003c\/i\u003e and a sailing metaphor to provide a startup roadmap template. It shows what makes startups successfully navigate through challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean. It offers a startup guide to customer success in working through the Marketing Ocean. It even highlights what startups need to invest in to get through the Technical and Strategy Oceans. Its Iceberg Index gives entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template. It also helps investors assess what startups to invest in.\u003c\/p\u003e\u003cp\u003e Many entrepreneurs assume that the \u003ci\u003eTitanic\u003c\/i\u003e was sunk by a single iceberg. \u003ci\u003eThe Titanic Effect\u003c\/i\u003e shows, that like many startups, it's not a single misstep but a series of mistakes that keep a startup from being successful. This combination of missteps is called the Titanic Effect.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eWho can benefit from this startup roadmap?\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e\u003cli\u003eEntrepreneurs in the early stages of building a startup. They will learn what makes a startup successful. They will develop a to-do list of decisions to make and actions to take.\u003c\/li\u003e \u003cli\u003eSmall business owners will also identify key next steps to building their startup game plan. \u003c\/li\u003e\u003cli\u003eInvestors can identify what to avoid in startup investments and what startups to invest in. \u003c\/li\u003e\u003cli\u003eStudents will learn how to evaluate the success potential of a startup and will read small business and startup success stories.\u003cp\u003e These three co-authors have witnessed firsthand what leads to startup success. They have made it their mission to help entrepreneurs, startup founders and startup investors succeed. Drs. Todd and M. Kim Saxton bring more than two decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing. Serial tech entrepreneur, Michael Cloran, adds his two decades' of experiences in launching his own startups as well as building software products for other startups. In addition, the co-authors serve on various boards of entrepreneurial ventures and startup advisory associations. They have shared their expertise from the stage to dozens of audiences, including students, entrepreneurship and professional development associations, academic societies, and global companies like Roche Diagnostics and Pfizer Pharmaceuticals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12056312\"\u003eTodd Saxton\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12056314\"\u003eM. Kim Saxton\u003c\/a\u003e, \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3348708\"\u003eMichael Cloran\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.58d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781642792140\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1642792144\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS048000\"\u003eNew Business Enterprises\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/correctionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":45917348397231,"sku":"9781642792140","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9255\/8767\/files\/img_3739ab35-a87a-4537-b331-549cf14c2805.jpg?v=1758910461","url":"https:\/\/www.correctionsbookstore.com\/es\/products\/the-titanic-effect-successfully-navigating-the-uncertainties-that-sink-most-startups-9781642792140","provider":"Corrections Bookstore ","version":"1.0","type":"link"}