Confessions of an Advertising Man

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. --David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Author: David Ogilvy
Publisher: Southbank Publishing
Published: 01/01/2012
Pages: 192
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.10h x 5.90w x 0.70d
ISBN13: 9781904915379
ISBN10: 190491537X
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Biography & Autobiography | Business
- Business & Economics | Corporate & Business History | General

About the Author
David Ogilvy (1911 1999), referred to in1962 by Time as"the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkersin the field.He is also the author of Ogilvy on Advertising. Sir Alan Parker was acopywriter in the 1960s and 1970s and is now a film director and producer. Films he directedinclude Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall."