Description
Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.
Author: Jane Maas
Publisher: St. Martin's Griffin
Published: 01/29/2013
Pages: 240
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.10h x 5.40w x 0.60d
ISBN13: 9781250022011
ISBN10: 1250022010
BISAC Categories:
- Biography & Autobiography | Business
- Biography & Autobiography | Historical
- Business & Economics | Advertising & Promotion
About the Author
Jane Maas (1932-2018) began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the I Love New York campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages.
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