El Punto Clave / The Tipping Point

How do epidemics, fashions, bestsellers, word-of-mouth phenomena, or any of those small changes that shake our daily lives by causing great effects, arise?

In this revolutionary work, which has been at the top of the U.S. sales charts for years, Gladwell, a true business guru, analyzes the trajectory of several highly successful products and trends to discover how and why the tipping point is reached, from which something becomes a mass phenomenon: the key point.

Gladwell introduces us to people responsible for spreading new ideas and trends and examines fashion, children's television programs, the behavior of smokers, and even direct advertising, in order to elucidate the process of idea contagion.

"The best way to understand the mysterious changes that mark our daily lives (be it the appearance of a fashion trend, the retreat of crime waves, the transformation of an unknown book into a bestseller, the increase in tobacco consumption among adolescents, or the phenomenon of word-of-mouth) is to treat them as pure epidemics. Ideas, products, messages, and behaviors spread among us just like viruses." -Malcolm Gladwell

ENGLISH DESCRIPTION

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author: Malcolm Gladwell
Publisher: Debolsillo
Published: 03/24/2020
Pages: 336
Binding Type: Paperback
Weight: 0.50lbs
Size: 5.80h x 5.00w x 0.50d
ISBN13: 9786073157544
ISBN10: 6073157541
Language: Spanish
BISAC Categories:
- Psychology | Social Psychology
- Business & Economics | Careers | General
- Social Science | Sociology | General

About the Author
Malcolm Gladwell es redactor de plantilla de The New Yorker desde 1996, y todos los ensayos recogidos en Lo que vio el perro aparecieron primero en las p?ginas de esa revista. Es autor de tres libros: La clave del ?xito; Inteligencia intuitiva: ?por qu? sabemos la verdad en dos segundos?; y Fuera de serie. Por qu? unas personas tienen ?xito y otras no, David y Goliat, cada uno de los cuales encabez? la lista de bestsellers de The New York Times. Antes de formar parte de The New Yorker, trabaj? como reportero en The Washington Post, donde cubri? temas de negocios y ciencia y fue jefe de la oficina de Nueva York. Gladwell naci? en Inglaterra, creci? en la campi?a de Ontario y vive ahora en Nueva York.

www.gladwell.com#N/A