Descripción
This is a revised edition of the original text published in 2013. It is not an expansion, but a new edition to keep it current.
This book is a practical guide where you will find a simple methodology to create your content marketing strategy and recommendations for creating the pieces you need, such as posts or videos.
It is aimed at those who want to use content marketing to attract clients and gain their trust to make them stay. It answers the basic questions that any content manager might ask on their first day of work. On one hand, how to know what, where, and when to publish content that appeals to my audience to achieve my goals. And, on the other, how to write engaging content?
Table of Contents
Introduction to the new edition
1. Gathering content
2. Planning a content marketing strategy
3. Writing digital content
4. Doing content curation
5. Editing content
6. Recycling content
7. Publishing content
8. Optimizing and promoting content
9. Translating and localizing content
10. Measuring content results
Epilogue to the new edition
About Eva Sanagustín
Glossary
Author: Eva Sanagustín
Publisher: Eva Sanagustin Fernandez
Published: 02/06/2020
Pages: 150
Binding Type: Paperback
Weight: 0.46lbs
Size: 9.00h x 6.00w x 0.32d
ISBN13: 9788409184323
ISBN10: 840918432X
Language: Spanish
BISAC Categories:
- Computers | Internet | Blogging
This book is a practical guide where you will find a simple methodology to create your content marketing strategy and recommendations for creating the pieces you need, such as posts or videos.
It is aimed at those who want to use content marketing to attract clients and gain their trust to make them stay. It answers the basic questions that any content manager might ask on their first day of work. On one hand, how to know what, where, and when to publish content that appeals to my audience to achieve my goals. And, on the other, how to write engaging content?
Table of Contents
Introduction to the new edition
1. Gathering content
2. Planning a content marketing strategy
3. Writing digital content
4. Doing content curation
5. Editing content
6. Recycling content
7. Publishing content
8. Optimizing and promoting content
9. Translating and localizing content
10. Measuring content results
Epilogue to the new edition
About Eva Sanagustín
Glossary
Author: Eva Sanagustín
Publisher: Eva Sanagustin Fernandez
Published: 02/06/2020
Pages: 150
Binding Type: Paperback
Weight: 0.46lbs
Size: 9.00h x 6.00w x 0.32d
ISBN13: 9788409184323
ISBN10: 840918432X
Language: Spanish
BISAC Categories:
- Computers | Internet | Blogging
This title is not returnable